Turn urgency into a single decision
A seven-day window is useful only when it is attached to one question that a sponsor can answer at the end of it. For example: can a coordinator complete an intake, see the information needed to prioritise it, and create a reviewable next action? That differs from asking whether an entire operational department can be transformed in a week. Write the decisive moment in plain language, identify the user who owns it, and state what would count as a useful outcome. This gives engineers a stable target when ideas, requests and stakeholder concerns begin to arrive during the build.