Frame the pilot as controlled learning
A pilot is most useful when it answers a specific operational question under known conditions. It is not a broad adoption announcement or a way to defer every design decision until later. Name the cohort, the workflow, the period, the inputs permitted and the condition under which a person should intervene. This lets users understand the purpose of the trial and lets stakeholders interpret the evidence honestly. A small, well-defined pilot that finds a limitation can be more valuable than a large trial that produces activity but no credible decision about whether to continue.