Digital Marketing Specialist
Become a Digital Marketing Specialist
Master's Program
Ranked #1 Digital Marketing Course by TechGeek UK
Become a Digital Marketing Specialist with our Digital Marketing Masters program. Explore domains like SEO, social media, search engine marketing, content, mobile, paid campaigns and analytics. Learn via 10+ case studies, ChatGPT, 35+ industry tools, and 20+ projects.
Key Features
Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.
- Industry recognised Digital Marketing Specialist certificate from Simplilearn
- Live classes delivered by digital marketing industry experts
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
- Learn 35+ digital marketing tools
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- TechGeek's JobAssist helps you get noticed by top hiring companies
Tools Covered
What You’ll Learn
Uncover a comprehensive educational journey within our curriculum, designed to empower you with essential skills and knowledge. Explore what you’ll learn as you embark on a transformative experience tailored to foster growth and success.
Embark on an immersive learning journey and discover the ins and outs of this comprehensive online digital marketing masters program, unlocking a world of knowledge and opportunities.
This introductory course in WordPress website design will equip you with the necessary skills to effectively launch your website, enabling a more efficient promotion of your business.
This module offers a strong grasp of the basics of digital marketing. Examine the differences between digital and traditional marketing and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more.
Acquire a solid grasp of behavioral marketing fundamentals and develop a comprehensive understanding of behavioral analytics through this module. It will equip you with knowledge about essential concepts such as customer lifecycles, buying stages, and how the marketing funnel operates.
With this module, you will develop a profound comprehension of SEO's pivotal role in online marketing.Delve into both on-page and off-page SEO functionalities and the technical components that can enhance your search engine rankings to aid in competitor analysis. Upon completing this module, you will possess invaluable insights and abilities to improve your website's visibility and surpass your competitors in organic search engine results.
Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.
Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.
Acquire an in-depth understanding of the complete email marketing process through this module. Explore automation techniques to enhance efficiency and streamline your operations. Moreover, master the art of crafting compelling email templates that lead to improved conversion rates. This module will provide you with the expertise to craft engaging email marketing campaigns, effectively engaging your audience and contributing to your business's success.
Comprehend the vital role of mobile apps and mobile marketing in today's digital environment through this module. Hone your skills in precise mobile ad targeting, allowing you to connect with your target audience more effectively and optimize the results of your mobile marketing endeavors. Upon completing this module, you'll have a strong understanding of utilizing mobile platforms to elevate your brand's visibility and effectively engage with your audience.
Immerse yourself in the intricacies of content research strategies and tools to craft compelling content customized for diverse social media platforms within this module. Gain insights on aligning your content with specific goals and objectives at every stage of the marketing funnel to attain the intended results. Upon completing this module, you will be able to create captivating content that connects with your social media audience, enabling a smooth progression through the marketing funnel.
Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.
Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.
Acquire a deeper understanding of how Artificial Intelligence (AI) revolutionizes digital marketing through process automation and enhanced performance. Additionally, this module will delve into emerging technologies such as automated chat and voice search, providing you with a thorough comprehension of the most recent advancements in the digital marketing landscape.
In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.
Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI amp Evaluation
- AI Automation amp Emerging Technology
- Gen Artificial Intelligence AI Tools
Learn in our Next-Gen Online Classroom
Immerse yourself in cutting-edge education with our Next-Gen Online Classroom, where innovation meets learning. Elevate your educational experience with dynamic tools and interactive features designed for a seamless and engaging virtual environment.
Flexible Financing Options
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Frequently Asked Questions
Navigate through our Frequently Asked Questions for quick and detailed insights, providing clarity and addressing common queries effortlessly. Gain a comprehensive understanding as we demystify key aspects and ensure a seamless experience tailored to your needs.
A specific degree is not required to become a digital marketing master; however, certain skills are mandatory. You need to have a creative outlook and good communication skills. You also need to be proficient in the language. Some other skills required are data analysis, content creation, have basic knowledge of SEO, SMM, CRM, web design, and social media.
Yes, online digital marketing masters program are worth it. The certificates and skills are integral for success.
The types of digital marketing courses depend on their content. Some of the most common course types are Content Marketing, SEO, SEM, SMM, Email Marketing, web analytics, etc.
Online digital marketing masters provide the flexibility of time and location. The ones who are working or studying can enroll in online courses. Also, if you miss any concept or want to relearn any, you can go through recorded lectures.
The digital marketing syllabus depends upon the course you enroll in. However, the most common course content is Content Marketing, SEO, SEM, SMM, Email Marketing, PPC, Web analytics, etc.
Digital Marketing industry growth trends in 2022-23 will reflect ways to maximize revenue and lead goals. Website design to optimize digital user interface and experience and incorporating tools and resources to guide your team is also projected.