Use online and social media platforms to design, build and implement campaigns and drive customer sales.
Details of standard
Role Profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Create and fork repositories in GitHub
Apply branching and merging concepts in your projects
Implement different Git workflow strategies in real-time scenarios
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Technical Competencies
Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service: responds efficiently to enquiries using online and social media platforms.
Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis: understands and creates basic analytical dashboards using appropriate digital tools
Implementation: builds and implements digital campaigns across a variety of digital media platforms
Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
Uses digital tools effectively
Digital analytics: measures and evaluates the success of digital marketing activities
Interprets and follows:
latest developments in digital media technologies and trends
marketing briefs and plans
company defined ‘customer standards’ or industry good practice for marketing
company, team or client approaches to continuous integration
Can operate effectively in their own business’s, their customers’ and the industry’s environments
Understands and can apply basic marketing principles
Understands and can apply the customer lifecycle
Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
Understands the main components of Digital and Social Media Strategies
Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
Understands and responds to the business environment and business issues related to digital marketing and customer needs
Understands and follows digital etiquette
Understands how digital platforms integrate in to the working environment
Understands and follows the required security levels necessary to protect data across digital and social media platforms
Underpinning Skills, Attitudes and Behaviours
Logical and creative thinking skills
Analytical and problem solving skills
Ability to work independently and to take responsibility
Can use own initiative
A thorough and organised approach
Ability to work with a range of internal and external people
Ability to communicate effectively in a variety of situations
Maintain productive, professional and secure working environment
